FOR IMMEDIATE RELEASE

Contact Information:
René "Ray" Boutin
Phone: 519-651-2827

Boogie on Down to Claires.com

SPORE Productions Developes 'Dress 'n Dance' Game to Promote New Teddy Bear From Claire's Boutiques

TORONTO, CANADA. - February 1, 2004 - The cuddliest new dance sensation is burning up the virtual dance floors. We're talking about Boogie Bears, a new game at www.Claires.com promoting ClaireBear^TM, a teddy bear available from Claire's Boutiques, that consumers can dress up and accessorize.

SPORE Productions was hired to catch the dance fever and build this new adver-game featuring the lovable ClaireBear^TM. This teddy bear is an actual product available in select Claire's stores across north america. In the online game, players can dress the bear up in a variety of clothing and accessories based on real products available in stores.

Once dressed, the bear then takes center stage while a funky theme song kicks in as the bear taps her feet. The player can get the bear dancing with a variety of interactive dance moves, as well as the choice of four musical soundtracks, and five different animated stage scenes.

Boogie Bears is available for play at www.Claires.com in the "Fun Stuff" section.

About Spore Productions

Spore Productions is a privately owned Toronto, Ontario, Canada, based business founded by veteran game designer René "Ray B" Boutin. The company was founded to develope fun games for cd-rom, hand-held devices, and adver-games for the web, and to provide specialized game graphics services. For additional information about Spore Productions, please visit our web site at: www.sporeproductions.com.

All trade names and properties are the trademarks of their respective owners.

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